About Us

Mission and Vision

Our mission is to share the Beauty of Japan with the world — from its fascinating culture, exquisite cuisine, and breathtaking nature to its timeless local traditions. We aim to provide travelers with authentic opportunities to experience Japan’s traditional way of life and connect with local communities.

Beauty of Japan is a young and dynamic travel agency driven by a deep passion for Japan. Our vision is to redefine the image of Japan’s travel industry by offering truly unique cultural experiences — blending must-see highlights with hidden local gems. With passion, creativity, and flexibility, we strive to deliver exceptional experiences and trusted partnerships to our B2B clients around the world.

History

Since 2014Tokyo

Since 2018Kyoto

Since 2019GER

Since 2019NLD/BEL

Beauty of Japan was founded in 2014 by Takahiro Noguchi as a bespoke Destination Management Company (DMC) and provider of unique cultural experiences. Since then, we have grown rapidly, offering comprehensive land arrangement services for FITs, groups, incentive tours, and the luxury travel segment.

As our business expanded, we opened a Kyoto office in 2018, along with local offices in Germany and the Netherlands, ensuring timely and reliable support for our global partners. As a boutique DMC, we take pride in prioritizing customer satisfaction — delivering tailor-made services with authenticity, punctuality, flexibility, and transparency.

Services

  • Destination Management Complete travel planning and coordination services, ensuring seamless experiences from arrival to departure. We handle all logistics so you can focus on enjoying Japan.
  • Tailor-made Tour Design For individuals, groups, and teams Bespoke Luxury travel arrangement
  • Luxury Tours Our tours are punctual and reliable with professional service, exclusive access to private experiences and locations not available to general tourists, and authentic cultural encounters with local artisans, traditions, and communities
  • Cultural Experiences Unique hands-on activities like traditional crafts, tea ceremony, and culinary workshops
  • Mountain & Hiking Tours Expert-guided outdoor adventures through Japan’s stunning natural landscapes
  • Regional Consultation Advisory services for local municipalities seeking to develop tourism initiatives

Our Team

Takahiro (Taka) Noguchi
 / CEO

Taka founded Beauty of Japan in 2014 with a passion to showcase the real Japan to international travelers. His unique bicultural perspective comes from 12 years abroad—earning a bachelor’s degree with honors in marketing and entrepreneurial management in Canada, plus 3.5 years of professional experience in the United States.

This Western experience, combined with his Japanese roots, gives Taka invaluable insight into what international visitors seek. He has developed hundreds of unique cultural programs, establishing Beauty of Japan as a leading bespoke destination management company while also providing tourism consulting to local municipalities throughout Japan.

Kenta Sasajima / CSO & Director, Consulting Division

Kenta has been with Beauty of Japan since its founding, specializing in discovering unique experiences and content throughout Japan. With a background in managing and selling an IT start-up company, plus extensive management consulting and advisory experience with various corporations, he brings diverse business expertise to creating exceptional travel programs.

Having lived in Miyagi Prefecture (Tohoku region), Kyoto Prefecture, and currently Tokyo, Kenta possesses intimate knowledge of Japan’s attractions from bustling urban centers to remote rural areas. His personal passions for gastronomy, sake, and traditional arts and crafts enhance his ability to curate authentic experiences. He regularly travels throughout Japan for consulting projects and personally collects and uses traditional crafts in his daily life, ensuring our programs reflect genuine local culture.

Tomomi / Reservations Specialist, Experience Division

Tomomi has over 20 years of experience in the travel industry, having worked as a tour planner, wedding coordinator, and tour operator. Currently based in Osaka, she recommends visiting Nara during your travels in Japan. Nara is not only home to many historic sites but also offers abundant nature, numerous hot springs, and a much less crowded atmosphere compared to other Kansai cities. Tomomi is also a licensed kimono dresser and is eager to share her love for kimono culture and her passion for Japanese traditions with others.

About BOJ.inc


  • Company

    BOJ, Inc. (Beauty Of Japan)

  • Address:
    7F Hatchobori Third, 3-14-4 Hatchobori, Chuo-ku, Tokyo, 104-0032

  • Tel:
    +81-3-6682-7700

  • Fax:
    +81-3-6740-1880

  • E-mail:
    info@bojinc.com

  • Member of:
    JNTO, TCVB, KCVB, Connections, IGLTA, SLH, National parks of Japan official partner

  • Rep. Offices
    Germany Office:
    STR Destination Handling GmbH & Co. KG
    Address: Industriestraße 38a, 63150 Heusenstamm, Germany
    E-mail: o.stinnes@str-destination.de

    Netherlands Office:
    Address: Leeghwaterstraat 25, 2811 DT Reeuwijk, The Netherlands
    E-mail: frank@bojinc.com